Based on tradition, Asians only used natural and harsh-free ingredients to create the clear, glowy, and natural-looking skin through multiple generations that made Asian products better and so popular today. South Korean companies have been on the forefront of creating the newest innovative functional cosmetics and cosmeceuticals. They combine properties of cosmetics, pharmaceuticals, technology and nature, which is why cult brands like Cosrx, Tiam, Some by mi are loved around the world.